We are targeting to manufacture 2 lakh to 3 lakh smartphone units a year: Gopal Jiwarajka, CMD, Salora International

Salora recently also forayed into the offline channel while continuing its presence in the online channel and will be expecting 80% of its sales coming from the offline segment. The company will be targeting customers state-wise where the focus will be on all kinds of customers in every city.
Calling the Indian handset market crowded and competitive, Jiwarajka told that the company would like to be known for its quality products in a market swamped with handset players offering products at competitive prices.
\u201cIndia is a huge market which is both good and bad at the same time, because it's a huge market thereby everybody wants to be here. The good part is that even a small share of the pie is large enough for one to make a viable business,\u201d said Jiwarajka.
\u201cThere are two ways to place a product in the market, you can either drop the product quality and drop the price as well, or one can offer a good quality product at a high prices. We do not want to drop the quality and at the same time we're looking to hit a price point which offers value for money to the customers,\u201d he added.
Talking about device bundling trends with telcos, Jiwarajka explained that device partnerships may act as a limiting factor since a brand tying up with one particular telco loses the possibility of selling to the other telco.
When asked about the company\u2019s investment plans, Jiwarajka said, \u201cMost of our manufacturing infrastructure is already in place, we don't need to invest much, whatever we need to invest will be on product development. Fortunately for us, we've already invested in the past, we can reap the benefits of it now.\u201d
The handset maker will be coming up with 2 more smartphone models by March 2018.","breadcrumbTags":["Salora International","Arya Z4","Gopal Jiwarajka","Smartphones","Devices"],"Alttitle":{"minfo":""},"title_share":"We are targeting to manufacture 2 lakh to 3 lakh smartphone units a year: Gopal Jiwarajka, CMD, Salora International"},img_object:[{"msid":"61847468","msname":"smartphone_thinkstock","msnameseo":"smartphone_thinkstock","mediatype":"1","artdate":"2017-11-29 13:43:21.0","caption":""}], fromNewsletter:"0",newsletterDate:"a",ajaxParams:{action:"get_more_news"},author_list:"Tina Gurnaney",complete_cat_name:"Devices",wrappedarticle:"N"});'> Salora International<\/a> recently forayed into smartphone segment with the launch of its 4G VoLTE enabled smartphone \u2018Arya Z4<\/a>\u2019. The company is targeting to manufacture at least 2 lakh to 3 lakh units a year once its range of smartphones<\/a> is completed.
\u201cWe set up manufacturing unit for our mobile phones two years ago. We started with feature phone manufacturing and have now entered the smartphone segment. We must manufacture atleast 2 lakh to 3 lakh units a year to survive, that's the minimum level we will look at once our range is completed,\u201d said Gopal Jiwarajka<\/a>, CMD, Salora International in an interaction with ETTelecom.
The devices<\/a> along with the accessories have been assembled in the company\u2019s Noida unit whereas the components of the device have been designed with a partner in China.

Salora recently also forayed into the offline channel while continuing its presence in the online channel and will be expecting 80% of its sales coming from the offline segment. The company will be targeting customers state-wise where the focus will be on all kinds of customers in every city.
Calling the Indian handset market crowded and competitive, Jiwarajka told that the company would like to be known for its quality products in a market swamped with handset players offering products at competitive prices.
\u201cIndia is a huge market which is both good and bad at the same time, because it's a huge market thereby everybody wants to be here. The good part is that even a small share of the pie is large enough for one to make a viable business,\u201d said Jiwarajka.
\u201cThere are two ways to place a product in the market, you can either drop the product quality and drop the price as well, or one can offer a good quality product at a high prices. We do not want to drop the quality and at the same time we're looking to hit a price point which offers value for money to the customers,\u201d he added.
Talking about device bundling trends with telcos, Jiwarajka explained that device partnerships may act as a limiting factor since a brand tying up with one particular telco loses the possibility of selling to the other telco.
When asked about the company\u2019s investment plans, Jiwarajka said, \u201cMost of our manufacturing infrastructure is already in place, we don't need to invest much, whatever we need to invest will be on product development. Fortunately for us, we've already invested in the past, we can reap the benefits of it now.\u201d
The handset maker will be coming up with 2 more smartphone models by March 2018.","breadcrumbTags":["Salora International","Arya Z4","Gopal Jiwarajka","Smartphones","Devices"],"Alttitle":{"minfo":""},"title_share":"We are targeting to manufacture 2 lakh to 3 lakh smartphone units a year: Gopal Jiwarajka, CMD, Salora International"}' data-news-images='[{"msid":"61847468","msname":"smartphone_thinkstock","msnameseo":"smartphone_thinkstock","mediatype":"1","artdate":"2017-11-29 13:43:21.0","caption":""}]' data-newsletter-by='0' data-newsletter-date='a' data-hasbottomcarousel='' data-alldetailsopen='' data-multipleanalyticshit='' data-deeplink='https://ettelecom.app.link?$deeplink_path=' data-socialshareformat='default' >

Sponsored Stories

Let's block ads! (Why?)

Read Again https://telecom.economictimes.indiatimes.com/news/we-are-targeting-to-manufacture-2-lakh-to-3-lakh-smartphone-units-a-year-gopal-jiwarajka-cmd-salora-international/61847428

Bagikan Berita Ini