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width:50px; height:50px;"></a></span></div></div><div id="pathway"><div class="pathone"><a href="https://www.businesstoday.in/">Home</a></div><div class="pathtwo"><a href="/sectors">SECTORS</a></div><div class="paththree"><a href="/sectors/auto">Auto</a></div><div class="pathsix"><span class="selected">Story</span></div></div><div class="headline"><h1>Honda plans to manufacture premium bikes in India</h1></div><div class="story_kicker"><h2>The two-wheeler major is also looking to have a separate exclusive sales network for the premium bikes as it looks to establish the business as a sustainable standalone vertical going ahead</h2></div><div class="story-details"><a target="_blank" rel="noopener" href="https://twitter.com/@PTI_News" data-show-count="false" data-lang="en"><img src="https://akm-img-a-in.tosshub.com/sites/btmt/businesstoday/resources/images/Twitter-image.png" alt="twitter-logo"></a> <a href="/search.jsp?searchword=PTI&searchtype=text&searchphrase=exact&search_type=author">PTI</a> Last Updated: March 8, 2020 | 17:44 IST </div><div style="clear:both"></div><div id="box"><div class="video-poster"><div class="poster-height"></div><img src="https://akm-img-a-in.tosshub.com/sites/btmt/images/stories/cbr650r_660_copy_080320044751.jpg" alt="Honda plans to manufacture premium bikes in India" title="Honda plans to manufacture premium bikes in India" width="448"/></div><div class="storyKickerImageCaption">Honda CBR650R</div></div><div id="story-maincontent" class="ad-blocker-ajax"><div class="story-left"><script> storyRelatedAjaxInclude("/chunk_story_releted.jsp?countCount=3&idForRelated=397825&storyByline=PTI&reletedSection=101"); </script></div><div class="story-right relatedstory paywall" itemprop="articleBody"><p><p>Honda Motorcycle and Scooter India (HMSI) plans to locally produce some of its imported premium bikes from the next fiscal to make such products more affordable and thereby garner volumes, according to a top company official.</p><p>The company, which sells only CB300R bike in the middle-weight category right now, plans to bring in more models in the up to 500-cc segment as part of plans to scale up its premium bike business in the country.</p><p>The two-wheeler major is also looking to have a separate exclusive sales network for the premium bikes as it looks to establish the business as a sustainable standalone vertical going ahead.</p><p>"If we want to have sustainable expansion of this business, it is very important that we need to have a good range of products, not only from the branding point of view but there have to be certain key models which are going to bring in volumes in the future," HMSI senior vice president (Sales and Marketing) Yadvinder Singh Guleria told PTI.</p><p>The company has identified the middle-weight category bike segment (up to 500 cc engines) to do well in the country going ahead, he added. "So this is one area where we are looking at the expansion of the product range," he added.</p><p>The company currently has only one premium model below the 500 cc mark -- the 350-cc CB 300 R, which was launched last year and has done well in terms of sales.</p><p>Guleria said the company will also start mass production of some of the existing premium bikes, including one product below 500 cc, from next fiscal in the country to make the products more affordable.</p><div id='div-gpt-ad-1559567251990-0' style='height:250px; width:300px;margin:0 auto;'><script>googletag.cmd.push(function(){googletag.display('div-gpt-ad-1559567251990-0'); });</script></div><p>Currently, the company does not have mass production of any of its seven premium products in the country.</p><p>It brings four models -- Gold Wing, CBR 1000 RR, CBR Fireblade and Forza 300 -- as completely built-up units (CBUs), and three models -- CB 300 R, CBR 650 R and Africa Twin -- as completely knocked down units (CKDs).</p><p>"So it will be a mix of CBU, CKD assembly and the mass production and this is going to be our game plan for moving ahead in terms the product lineup, enhancing the affordability of products in mind and scalability of the business in the future," Guleria said.</p><p>He added the mass production initiative would kick-start in the next financial year itself within the company's existing facilities.</p><p>Asked if the company has set some sales target from the premium segment, Guleria said, "We have prepared a long roadmap. It will be too early to say what percentage we want..but definitely we want that it should be sustainable and scalable on its own rather then depending upon the main business in times to come."On sales network, he said insights from Honda's global experience showed that it is always better to take care of premium product customers through a separate network.</p><p>"So that was the reason why we wanted to move ahead for this business in a totally separate vertical in the company," Guleria added.</p><p>Elaborating further, he said, "Currently, we have one Big Wing dealership and 22 shop-in-shops, but slowly these 22 shop-in-shops will transition to exclusive stores. By the end of this year, we will not have this concept of shop-in-shops."</p><p><b><i>Also Read: <a target="_blank" mce_href="https://www.businesstoday.in/current/corporate/yes-bank-crisis-rana-kapoor-sent-to-three-day-ed-custody/story/397818.html" href="https://www.businesstoday.in/current/corporate/yes-bank-crisis-rana-kapoor-sent-to-three-day-ed-custody/story/397818.html">YES Bank crisis: Rana Kapoor sent to three-day ED custody till March 11</a></i></b></p><p><b><i>Also Read: <a target="_blank" mce_href="https://www.businesstoday.in/sectors/banks/big-relief-yes-bank-customers-can-now-withdraw-money-from-other-atms/story/397809.html" href="https://www.businesstoday.in/sectors/banks/big-relief-yes-bank-customers-can-now-withdraw-money-from-other-atms/story/397809.html">YES Bank ATMs up and running now; withdraw from others too</a></i></b></p><p><b><i>Also Read: <a target="_blank" mce_href="https://www.businesstoday.in/opinion/columns/women-day-why-corporate-boardrooms-need-more-woman-power/story/397817.html" href="https://www.businesstoday.in/opinion/columns/women-day-why-corporate-boardrooms-need-more-woman-power/story/397817.html">Women's Day: Why corporate boardrooms need more woman power</a></i></b></p></p></p></div></div><script>storyRelatedAjaxInclude("/like-dislike.jsp?contentId=397825&contentType=text&ScfUrl=honda-plans-to-manufacture-premium-bikes-in-india.html")</script><style>.twittershare{display: block;float: left;}.googleshare{display: block;float: left;}.wiged-left > .IN-widget {width: 80px !important;float: left;}#planntocontainer ul{padding-left:0;}</style><div style="clear:both"></div><div id="topsharetool"><div class="wiged-left"><span class="facebookshare" id="btfblike"></span><span class="facebookshare" id="btfbshare"></span><span class="twittershare"><a href="https://twitter.com/share" class="twitter-share-button" data-via="bt_india" data-vuukle-share="Twitter">Tweet</a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script></span><span class="youtube"><a class="youtube_t" href="https://www.youtube.com/channel/UC2ozzcjJsD0Q1DglEytSZrQ?sub_confirmation=1" title="You Tube" target="_blank" rel="noopener">Youtube</a></span><script> (function() { var po = document.createElement('script'); 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padding: 5px 20px 10px; top: 50%; width: 300px; margin: 0 auto; margin-top:25%; transform: translateY(-50%); -webkit-transform: translateY(-50%); } .scc_overlayTitle p { color: #000; font-size: 16px; text-align: center; font-weight: 700; margin:15px 0; } .scc_overlayContent { background: #4d4d4d; border: 2px solid #e9e9e9; padding: 25px; text-align: center; } .scc_closeOlay { font-size: 20px; color: #010101; cursor: pointer; text-align: right; font-weight: 700; } .scc_closeOlay { font-size: 20px; color: #010101; cursor: pointer; text-align: right; font-weight: 700; } .scc_ppButtonWrap { margin: 20px 0 0; } .scc_ppBtnReSpeak { background: #242424; } .scc_ppBtnReSpeak, .scc_ppBtnSubmit { width: 100%; display: inline-block; padding: 10px; color: #FFF; font-size: 18px; text-decoration: none; } a { margin: 0; padding: 0; font-size: 100%; vertical-align: baseline; background: transparent; color: #000; text-decoration: none; } .scc_searchBox{position:relative;} .scc_searchBox button{display:none;} .newstay-connected input.input-box{width:202px; padding-right:31px;} .scc_micLink.scc_tlkHsbNw{position: absolute;right: 43px;top: 4px;} .scc_ppBtnReSpeak,.scc_ppBtnSubmit{width:auto; padding:10px 33%;} .scc_ppBtnSubmit{background-color:#970005; padding:10px 36%; margin-top:10px;} </style><script> (function($) { var browser = browser_detector(); var lang = "en-US"; var recognizing = false; var patience = 3; function naviPlatfrm() { return true; if (navigator.platform == "MacIntel" || navigator.platform == "Win32") { return true; } return false; } $("#scc_inGssHomeSbOnly").html(inGssHomeSearchBox()); //Speach Recogonization FUNCTIOM if (browser == 'chrome') { var recognition = new webkitSpeechRecognition(); } else { $(".scc_tlkNw").hide(); $(".scc_tlkHsbNw").hide(); } $(".scc_settingFilterShow").click(function() { $(".scc_FltrWrap").toggle(); $("#scc_settingFilters").toggle(); }); //On click event for Header tab $(".scc_fHead").click(function() { isphotovideonotavail = false; $(".scc_fHead").removeClass('scc_redActive'); $(this).addClass('scc_redActive'); $("#scc_all ol").empty(); $("#scc_resultStats").empty(); activeTab = $(this).attr('tab'); if (activeTab == "photos" || activeTab == "videos") { $("#scc_webPagi").hide(); } currentPage = 1; startPageNum = 1; nextPage = 1; filter = "m1"; H = 0; Rati = 0; var q = $("#scc_search_txt").val(); }); //Spaeach Recogonization option function call $(".scc_tlkNw").click(function() { $(".scc_tlkNw").hide(); $(".scc_spk_stat_txt").html("Listening"); speech_recognition(); }); $(".scc_tlkHsbNw").click(function() { $(".scc_tlkHsbNw").hide(); $(".scc_spk_stat_txt_hsb").html("Listening"); speech_recognition_hsb(); }); $(".scc_search_btn").click(function() { $('#right_search_txt').val($('#scc_search_txt').val()); search_btn(); }); $(".scc_search_mic_btn").click(function() { $('#right_search_txt').val($('#scc_search_txt').val()); search_btn(); }); function inGssHomeSearchBox() { var ighsb = "<div class='scc_searchBox'><label for='mod_search_searchword' style='display:none;'></label><input id='mod_search_searchword' type='text' onkeypress='return blockSpecialChar(event)' onkeyup='removeClass()' data-trn-holder='Enter search keyword' placeholder='Enter search keyword' autocomplete='on' name='searchword' class='scc_search scc_advancedSearchTextbox trn input-box' style='height:28px;'><a href='#' title='scc_micLink' name='scc_micLink' class='scc_micLink scc_tlkHsbNw'><svg version='1.1' id='Layer_1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' x='0px' y='0px' width='30px' height='30px' viewBox='0 0 288 287.5' enable-background='new 0 0 288 287.5' xml:space='preserve'> <path fill='none' stroke='#929497' stroke-width='10' stroke-miterlimit='10' d='M170.448,153.013 c0,13.821-11.206,25.022-25.022,25.022l0,0c-13.817,0-25.023-11.201-25.023-25.022V67.22c0-13.821,11.206-25.023,25.023-25.023l0,0 c13.816,0,25.022,11.202,25.022,25.023V153.013z'/> <g><defs><rect id='SVGID_1_' x='75.171' y='159.195' width='139.908' height='126.305'/></defs> <clipPath id='SVGID_2_'><use xlink:href='#SVGID_1_' overflow='visible'/></clipPath> <path clip-path='url(#SVGID_2_)' fill='none' stroke='#929497' stroke-width='10' stroke-miterlimit='10' d='M209.435,152.046 c0,35.538-28.808,64.345-64.345,64.345l0,0c-35.537,0-64.344-28.807-64.344-64.345V73.402c0-35.537,28.807-64.344,64.344-64.344 l0,0c35.537,0,64.345,28.807,64.345,64.344V152.046z'/> </g> <line fill='#808184' stroke='#929497' stroke-width='10' stroke-miterlimit='10' x1='145.125' y1='246.188' x2='145.125' y2='215.088'/> <line fill='#808184' stroke='#929497' stroke-width='10' stroke-miterlimit='10' x1='129.576' y1='246.961' x2='160.674' y2='246.961'/> </svg></a><button type='submit' class='scc_btn scc_btn-success scc_search_home_btn'></button></div><div class='scc_overlay'><div class='scc_overlayWrapper'><div class='scc_overlayTitle trn'><p>Speak Now</p></div><div class='scc_overlayContent'><svg style='margin:0px auto;' version='1.1' id='Layer_1' xmlns='http://www.w3.org/2000/svg' xmlns:xlink='http://www.w3.org/1999/xlink' x='0px' y='0px' width='25%' height='25%' viewBox='0 0 216 216' enable-background='new 0 0 216 216' xml:space='preserve'><circle fill='#DBDBDA' cx='108' cy='108' r='107'/><circle fill='#EE3A4D' cx='108' cy='108' r='83'/><g><defs><rect id='SVGID_1_' x='67.753' y='109.387' width='75.333' height='64'/></defs><clipPath id='SVGID_2_'><use xlink:href='#SVGID_1_' overflow='visible'/></clipPath><path clip-path='url(#SVGID_2_)' fill='none' stroke='#FFFFFF' stroke-width='8' stroke-miterlimit='10' d='M131.066,108.65c0,13.08-10.604,23.684-23.684,23.684l0,0c-13.079,0-23.682-10.604-23.682-23.684V71.349c0-13.08,10.603-23.683,23.682-23.683l0,0c13.08,0,23.684,10.603,23.684,23.683V108.65z'/></g><path fill='#FFFFFF' d='M119.42,110c0,6.259-5.373,11.333-11.999,11.333l0,0c-6.628,0-12.001-5.074-12.001-11.333V86c0-6.259,5.373-11.333,12.001-11.333l0,0c6.626,0,11.999,5.074,11.999,11.333V110z'/><rect x='102.42' y='134.721' fill='#FFFFFF' width='10' height='14'/></svg><br/> <span class='scc_spk_stat_txt_hsb trn' style='display:none;'>Listening</span> <br/><div class='scc_ppButtonWrap'><a name='re_speak' type='submit' href='#' class='scc_btn scc_btn-success scc_ppBtnReSpeak scc_tlkHsbNw trn' style='display:none;'>Re Speak</a><a name='submit' type='submit' href='JavaScript:Void(0);' class='scc_btn scc_btn-success scc_ppBtnSubmit scc_search_home_mic_btn trn' style='display:none;'>Submit</a></div></div><div class='scc_closeOlay speech_recognitionEnd'>x</div></div></div>"; return ighsb; } //Fuction for browser detection function browser_detector() { var isOpera = (!!window.opr && !!opr.addons) || !!window.opera || navigator.userAgent.indexOf(' OPR/') >= 0; if (isOpera) { var browser = "opera"; } // Firefox 1.0+ var isFirefox = typeof InstallTrigger !== 'undefined'; if (isFirefox) { var browser = "firefox"; } // At least Safari 3+: "[object HTMLElementConstructor]" var isSafari = Object.prototype.toString.call(window.HTMLElement).indexOf('Constructor') > 0; if (isSafari) { var browser = "safari"; } // Internet Explorer 6-11 var isIE = /*@cc_on!@*/ false || !!document.documentMode; if (isIE) { var browser = "IE"; } // Edge 20+ var isEdge = !isIE && !!window.StyleMedia; if (isEdge) { var browser = "edge"; } // Chrome 1+ var isChrome = !!window.chrome && !!window.chrome.webstore || navigator.userAgent.indexOf(' OPR/') >= 0 || navigator.userAgent.indexOf('Chrome') >= 0; if (isChrome) { var browser = "chrome"; } // Blink engine detection var isBlink = (isChrome || isOpera) && !!window.CSS; if (isBlink) { var engine = "blink"; } return browser; } $('.speech_recognitionEnd').click(function() { speech_recognitionEnd(); }); function speech_recognitionEnd() { $(".scc_overlay").hide(); $(".scc_tlkNw").show(); recognition.stop(); recognition.onstop = function() { recognizing = false; inputEl.placeholder = oldPlaceholder; }; } function speech_recognition_hsb() { $(".scc_overlay").show(); var inputEl = document.querySelector('input[name=searchword]'); recognition.continuous = true; recognition.lang = lang; event.preventDefault(); if (recognizing) { recognition.stop(); return; } inputEl.value = finalTranscript = ''; recognition.start(); recognition.onstart = function() { oldPlaceholder = inputEl.placeholder; //document.getElementById("mod_search_searchword").focus(); inputEl.placeholder = "Start Talking"; $(".scc_spk_stat_txt_hsb").show(); $(".scc_search_home_mic_btn").hide(); recognizing = true; restartTimer(); }; recognition.onend = function() { recognizing = false; $(".scc_tlkHsbNw").show(); clearTimeout(timeout); if (oldPlaceholder !== null) { inputEl.placeholder = oldPlaceholder; } }; recognition.onresult = function(event) { $(".scc_search_home_mic_btn").show(); $(".scc_tlkHsbNw").show(); clearTimeout(timeout); for (var i = event.resultIndex; i < event.results.length; ++i) { if (event.results[i].isFinal) { finalTranscript += event.results[i][0].transcript; } } finalTranscript = capitalize(finalTranscript); inputEl.value = finalTranscript; $(".scc_spk_stat_txt_hsb").html(finalTranscript); restartTimer(); //$( ".overlay" ).hide(); $("#gsc-i-id1").trigger(jQuery.Event('keydown', { which: 13 })); }; } function speech_recognition() { $(".scc_overlay").show(); var inputEl = document.querySelector('input[name=searchword]'); recognition.continuous = true; recognition.lang = lang; event.preventDefault(); if (recognizing) { recognition.stop(); return; } inputEl.value = finalTranscript = ''; recognition.start(); recognition.onstart = function() { oldPlaceholder = inputEl.placeholder; document.getElementById("scc_search_txt").focus(); //inputEl.placeholder = "Start Talking"; $(".scc_spk_stat_txt").show(); $(".scc_search_mic_btn").hide(); recognizing = true; restartTimer(); }; recognition.onend = function() { recognizing = false; $(".scc_tlkNw").show(); clearTimeout(timeout); if (oldPlaceholder !== null) { inputEl.placeholder = oldPlaceholder; } }; recognition.onresult = function(event) { $(".scc_search_mic_btn").show(); $(".scc_tlkNw").show(); clearTimeout(timeout); for (var i = event.resultIndex; i < event.results.length; ++i) { if (event.results[i].isFinal) { finalTranscript += event.results[i][0].transcript; } } finalTranscript = capitalize(finalTranscript); inputEl.value = finalTranscript; $(".scc_spk_stat_txt").html(finalTranscript); finalTranscript = ''; restartTimer(); //$( ".overlay" ).hide(); $("#gsc-i-id1").trigger(jQuery.Event('keydown', { which: 13 })); }; } // Capitalize a string function capitalize(str) { return str.length ? str[0].toUpperCase() + str.slice(1) : str; } function restartTimer() { timeout = setTimeout(function() { recognition.stop(); }, patience * 2000); } function getNumber(number) { number = parseInt(number, 10); return isNaN(number) || number === null || typeof(number) === 'undefined' ? 0 : number; } function search_home_btn() { currentPage = 1; var x = getRndInteger(); var y = getRndInteger(); $("#scc_resultStats").empty(); var res = $("#scc_inGssHomeSbOnly").attr("resultUrl"); var qVal = $("#scc_inGssHomeSbOnly #mod_search_searchword").val(); if (qVal != '' && qVal.length > 0 ) { window.location.href = "https://www.businesstoday.in/search.jsp?option=com_search&searchword=" + qVal.toLowerCase().split(' ').join('_')+"&x="+x+"&y="+y; } } $("#scc_inGssHomeSbOnly .scc_search_home_mic_btn").on('click', function() { search_home_btn(); }); $('.scc_overlay').click(function() { //$('.scc_overlay').hide(); }); $(document).mouseup(function(e) { //$('.scc_overlay').hide(); }); $(document).ready(function() { $("#scc_inGssHomeSbOnly").ready(function() { var homeSccLang = $("#scc_inGssHomeSbOnly").attr('scc_lang'); }); $("#scc_inGssSearchResBlk").ready(function() { if (naviPlatfrm()) { $("#scc_inGssSearchResBlk").addClass('web'); $("#scc_inGssHomeSbOnly").addClass('web'); } }); if (naviPlatfrm()) { $("#scc_settingFilters").hide(); $(".scc_fltrWrpWeb").css("display", "inline-block"); $(".scc_settingFilterShow").css("display", "none"); $("#scc_cng_vw").removeClass('scc_mob_blk'); $("#scc_cng_vw").addClass('scc_desk_blk'); } }); })(jQuery); function getRndInteger() { return Math.floor(Math.random() * 100);; } </script><script> function validatesearch(modsearch) {var srchtextvalue = document.getElementById(modsearch); var re = new RegExp("^(?=.*[a-zA-Z0-9 ]).*$"); if(re.test(srchtextvalue.value)) { }else{srchtextvalue.value = ''} if(srchtextvalue.value=='') {alert('Please enter text to search.');return false;} if(srchtextvalue.value!='') { if(srchtextvalue.value!='') {var x=srchtextvalue.value;var y = '';var iChars = "abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789_.-';?:%,! 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