The food manufacturing sector is important to William Reed. It’s a market the company has served for many years.
Over time it has evolved Food Manufacture to meet the changing needs of the food and drink manufacturing community, launching new activities, a market leading website, newsletters, awards, conferences, exhibitions and other services.
Now Food Manufacture needs to evolve again. No one forecast the unprecedented times we are experiencing and we are all responding in the best way we can to serve our customers.
At the same time, customers want to receive information in different, more interactive ways that highlight Food Manufacture’s impact and influence status more transparently. We have been reviewing how the brand can continue to deliver the best reach and market-leading information to the industry.
Accelerated online plans
We see now as the perfect time to make changes to our coverage and how we deliver it. In response to how we are all receiving information at pace we have accelerated our online plans. We are investing in our digital platform to allow our content team to deliver even better content.
Features including Food Man Talks video podcasts, digital features, Ask The Expert articles focused on technical issues and more expert opinions have been introduced alongside the hard news the website is known for.
We’ve also taken the decision to change how we deliver content through print and aim to publish a number of editions across the year, throwing the spotlight on key topics and continuing great analysis.
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