Vicious cycle? Peloton holiday commercial inspires mockery and derision. - NJ.com

In a new holiday ad, a woman gasps with excitement.

“A Peloton?!?” she exclaims.

It’s the gift “Grace in Boston” has always wanted — an exercise bike.

Her husband has so thoughtfully bestowed this gift upon her for holiday 2019.

Each day afterward, she proceeds to hop on the bike as early as 6 a.m. to get her workout in, guided by live, onscreen instructors.

“Five days in a row!” Grace glows, taking a selfie video. “You surprised? I am!”

At the end of the 30-second commercial, Grace and her husband sit on the couch and watch a video .... of Grace.

“A year ago, I didn’t realize how much this would change me," an emotional Grace says in the clip. “Thank you.”

It’s safe to say that a large portion of the tweeting public did not find the video as charming as Grace did her Peloton ... or, by extension, her husband.

Criticism and mockery of the ad, which debuted at the end of November, reached a fever pitch Monday on social media. For instance, why did Grace feel the need to watch, with her husband, a video of herself using the bike, on their TV?

Eva Victor, a noted purveyor of comedy videos, delivered a sparkling sendup of the ad.

Caution: Video contains profanity.

“A Peloton!?!?" she says in the clip. “My husband got me a Peloton for Christmas. Nothing weird about that."

“Thank you! You get me," she says, with a quick grimace.

“OK, my first ride!” she says, getting on the bike. “I’m a little bit nervous and rightly so because my husband got be a (expletive) workout bike for Christmas and that’s rude."

By the end of the video, she lets her husband know she wants a divorce, and delivers the news with a video. You know, like the ones she films on the bike.

Social media found common ground in a collective panning of the Peloton ad.

“We all need to treasure the things that bring us together as a nation, as a people,” tweeted NPR producer Renee Klahr. “Collectively hating on this Peloton ad is that thing.”

“The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of Black Mirror,” TV writer Jess Dweck surmised.

“Sorry to shake things up but I’m excited to announce I’m throwing my hat in the ring and joining the presidential race and running on the single issue platform to jail everyone involved in the pitching, scripting, acting, shooting, and approval of the Peloton ad,” tweeted writer Bess Kalb.

Peloton bikes go for $2,245, and packages with cycling shoes and weights cost as much as $2,694, but that doesn’t include the Peloton membership fee, which grants access to streaming classes at $39 per month.

“A Peloton ad where the husband gives his wife a Peleton and she sells it and has $2,000,” suggested reporter Jessica Huseman.

Other ideas for alternate Peloton ads abounded.

Clue Heywood, who already made waves on Twitter with a thread mocking previous Peloton bike ads earlier this year, weighed in for the latest round of fancy stationary bike skewering.

“A beer company should make a sequel to that Peloton video wife ad where the husband is drinking with his buddies and saying ‘you guys won’t f-ing believe what my wife made me watch on Christmas morning...’”

“The Peloton ad could’ve been a work of art if it ended with the woman’s daughter, now grown up, watching her mother’s Peloton vlogs and finally understanding and accepting why she had to be abandoned for the Peloton,” @i_zzzzzz offered.

Writer and podcast host Erin Ryan presented a theory to explain the weird video compilation at the end of the commercial.

“I actually think that the real story of the ad is that she forgot to buy her husband a gift so she made a fake video compilation of all the times she allegedly used the Peloton he got her last year."

Have a tip? Amy Kuperinsky may be reached at akuperinsky@njadvancemedia.com. Follow her on Twitter @AmyKup or on Facebook.

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Vicious cycle? Peloton holiday commercial inspires mockery and derision. - NJ.com
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